Better data
for bigger impact

We translate marketing data into actionable insights that drive measurable results for mission-driven marketing teams.

Mission-driven orgs
need better marketing signals

We partner with mission-driven marketers, designers, developers and stakeholder to create feedback loops that help evolve marketing tactics (like websites, campaigns, search & programs)

We support Comms teams with lofty impact goals

We work with a range of project sizes, timelines, and teams, but they all have one thing in common—they’re doing something positive in the world.

We specialize in supporting comms professionals in foundations, nonprofits, b-corps, climate tech, among other social good. If this is your vibe—welcome.

Our Clients

Les Turner logo
allagash logo
OMCA
PBL works logo

Niche Marketing Experts
for Comms Generalists

Column & Row is a team of performance marketers, providing deep technical expertise around search tactics, user behavior optimization, KPI definition, ongoing patterns and digital strategies. 

We turn complex data into clear insights so that your team can focus on what matters—impact.

 

We Speak Data

We understand and execute the technical details so that you can learn from your marketing activities and drive better results.

Scalable Marketing

We create solutions that fit your needs and execution capacity. We understand that teams need flexibility and options, so that’s how we operate.

Long-term partners

We are mostly annual partners, providing support and guidance as the marketing world evolves. We help with one-off gigs, but mostly we’re in it for the long haul.

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Case Studies & Learnings

A few examples of what we’re learning from recent projects

Got Questions?
Let's Chat

Book time to connect with Jessica, the founder. 

Jessica Poulin profile